# Fictional example: fold-flat book stand

This is an instructional scenario. No physical product, recordings, campaign results or customer testimonials were supplied or tested. File names below describe assets the owner would need to provide.

Status: HOLD until the real product, evidence, assets and destination are reviewed.
Product: an unbranded fold-flat book stand, exact SKU to be supplied.
Audience situation: a reader uses a shared desk and clears it after reading.
Question: what happens to the stand when the reading session ends?
Viewer action: inspect product details; destination to be supplied and verified.

## Truth and unknowns
- Folding action: demonstrate only with an actual recording of the exact product.
- Color and construction: match approved photos of the exact SKU.
- Packed dimensions: unknown; omit measurements.
- Load capacity, supported book sizes, durability, comfort and speed claims: unknown; omit.
- Price, discount, stock, shipping and guarantee: not provided; omit.
- No invented review, buyer quote, rating or before/after outcome.

## Required assets (illustrative names; files are not included)
- stand-front-v1.jpg: approved product appearance reference.
- stand-fold-real-v1.mp4: continuous real folding demonstration.
- stand-flat-v1.jpg: approved folded state.
- destination-review.txt: verified URL, matching SKU and approved CTA.
- rights-register.md: permission and licensing records for supplied assets.

## Creative and output
- Planned final edit: 12 seconds, 9:16, Instagram Reels placement.
- This is our example production choice, not a universal platform requirement.
- Tone: calm, clear, practical; uncluttered desk.
- Hook A: a book on the stand at the end of a reading session.
- Hook B: the same desk immediately after the reader removes the book.
- Keep copy, demonstration, end card and final duration fixed between hooks.
- Preserve exact hinge count, supports, color and proportions.
- No generated folding mechanism presented as product proof.

## Shot list
0-3 seconds: approved product/context image; real photo or reviewed image-to-video draft; reject geometry changes.
3-8 seconds: real continuous folding footage; reject hidden cuts or edits that imply unsupported speed.
8-12 seconds: real folded-state photo plus editor-added 'View product details'; reject wrong SKU, unreadable copy or an unverified destination.

## Workflow and approval
Use AI only where an approved illustration or camera move is suitable. Build the timeline, exact text and final pacing in an editor. Keep the product demonstration real. If only one product photo is available, hold this mechanism-led concept or choose a clearly illustrative concept with a different question.

Generation cap: unset; owner approval required before spending.
Campaign budget: unset; separate approval required.
Reviewer: product owner plus final editor, names to be assigned.
Status remains HOLD until missing evidence and files are resolved.
No traffic, conversion or revenue result is claimed.