# AI ad creative brief

Status: DRAFT — fill the unknowns before approving production.
Owner / reviewer / approval date:
Product and exact SKU:
One audience situation:
One question this ad should answer:
Viewer action and destination URL:

## Product truth
Approved facts and their evidence files:
Unknown or unapproved claims (do not use):
Approved price / offer / terms / expiry, if any:
Required disclosures and placement:
Brand words / exact approved CTA:

## Assets and permissions
Actual files supplied and version identifiers:
Who owns each image, recording, voice, font and music license:
Allowed use / term / territories / restrictions:
Missing assets and owner responsible:

## Creative direction
Hook A:
Hook B (change only this variable for the initial comparison):
Desired tone and visual setting:
Product features that must not change:
Prohibited visuals, language and invented proof:

## Output and shots
Planned duration / aspect ratio / destination placement:
Opening shot: timing / action / real or generated source / rejection rule:
Demonstration shot: timing / action / real or generated source / rejection rule:
End card: timing / approved text / destination check:
Audio / captions / text treatment:
Editor, export requirements and destination preview:

## Production approval
Generation spending cap and stop rule (unset until owner approves):
Claims reviewer:
Product accuracy reviewer:
Final file / brief version / approval record:
Decision: HOLD / REVISE / APPROVED
Reason and required next action:

## Separate campaign plan
Primary metric and exact denominator:
Comparison window / allocation / minimum evidence before deciding:
Campaign budget approval:
Do not treat this brief as permission to publish or spend.