SYNTHETIC CANDLE EXERCISE, NOT REAL MARKET RESEARCH
Decision: first supporting image for a refillable candle.
STORE-A: Fictional product page shows a refill pouch beside its jar. Sales and purchase motivations not supplied.
STORE-B: Fictional product page begins with gift packaging. Conversion and audience share not supplied.
NOTE-01: One fictional customer asks how refilling works. Not a real interview or evidence about most buyers.
Rejected claim: Most gift buyers prefer refills because they save money.
Hypothesis to investigate: A clearer refill sequence may help explain the offer.

BLANK LEDGER
Source ID | URL or permitted source | Date | Observation | Limitation | Follow-up question