PACKAGING CONCEPT BRIEF
Example: fictional 12-card stationery set with envelopes. Replace with your product.

Product and contents:
Buyer and sales channel:
Supplier-confirmed format and dimensions:
Source template version:
Required exact wording and approved marks:

DIRECTIONS
A: Quiet color - broad clay shape, reserved type area.
B: Botanical detail - small original motif, cream base.
C: Graphic contrast - navy field, single pale stripe.
Hold format, camera, background and crop constant.

SCORECARD (1-3, include a reason; do not override hard constraints)
Product clarity: A__ B__ C__ Reason:
Brand fit: A__ B__ C__ Reason:
Small-size readability: A__ B__ C__ Reason:
Production plausibility: A__ B__ C__ Reason:
Range flexibility: A__ B__ C__ Reason:
Chosen direction and reason:

HANDOFF MANIFEST
Concept image, labeled as concept:
Approved logo/artwork sources:
Exact text owner and approval:
Printer template and specifications:
Stock and finish confirmation:
Required proof/sample and approver:
Open questions:

A generated concept is not a dieline, print file or physical product proof.